Current Projects
Business Development Consultant
At Lumin Fitness, I focused on driving growth and expanding the brand's reach through strategic business development. By leveraging my expansive network and industry expertise, I identified new opportunities, cultivated key partnerships, and implemented innovative strategies to amplify the company’s impact. My work centered on creating and executing sales strategies, developing marketing initiatives, and positioning the brand for long-term success in a competitive market.
Director of Business Development & Strategic Partnerships
As a founding partner in the Baltimore market with an equity stake in Bjuiced, I have been pivotal in driving the brand’s growth and expansion. I spearheaded efforts to establish Bjuiced in three fitness club locations, with plans for continued expansion. Additionally, I am focusing on developing the corporate catering vertical, a promising avenue with immense potential for scaling the business.
My contributions include:
Driving business development initiatives to secure partnerships and strategically position Bjuiced in high-traffic, wellness-focused locations.
Leading the expansion into fitness clubs, enhancing visibility and building strong brand alignment with the fitness community.
Developing the corporate catering strategy to tap into a new market, offering tailored nutrition solutions for workplaces and events.
Shaping branding and messaging, including logo design, website development, and marketing strategies, to resonate with target audiences.
Innovating menu offerings and ensuring the highest quality standards, focusing on fresh, clean ingredients.
Overseeing operations and implementing systems to ensure seamless experiences for customers and partners.
With a vision for continued growth, I am committed to scaling Bjuiced through strategic partnerships, operational excellence, and innovative approaches to new markets.
