I’m a firm believer in a holistic approach to health and fitness in an experiential and immersive space. As an industry innovator my goal is to continue to create community around wellness!
I’m thrilled to bring my expertise as a consultant to the dynamic health and fitness space, leveraging my entrepreneurial background. With experience in founding and overseeing a global company, along with leading the creation and introduction of a new boutique fitness concept spanning 22K square feet, encompassing five studios, I’m committed to expanding current and future ventures through innovative partnerships. My blend of operational proficiency and strategic insight enables me to establish efficient systems and execute business models effectively. My dedication and commitment are centered on motivating individuals to realize their capabilities and elevate their brand with a strategic mindset.
My focus and work ethic aim to inspire brands to thrive through strategic planning, cultivating culture and implementing robust systems.
I'm thrilled to be working with The Lumin Fitness Team as a Business Development Consultant.
Lumin is an innovative smart studio concept, harnesssing AI to enable participants to engage with an LED screen that non only tracks body movement for proper form but also provides motivation through gamification, creating a personalized functional training experience.
I will be helping the Lumin Team expand The Station By Lumin, working with clubs, studios, hotels, universities to seamless offer the Lumin experience to their members, clients, guests and athletes.
Once we partner with different brands, there is limitless co-branding potential and creative personalization. Excited to see the power of AI transform fitness and wellness space!
Thrilled to join the Bjuiced team as Director of Business Development & Strategic Partnerships, where I'll be focusing on expanding the brand into clubs, studios, and various locations to offer Juice açai, bowls, smoothies, and more! I'm passionate about promoting healthy living and excited to work on educating the community about the benefits of eating well and drinking green juice for longevity and overall well-being. This falls right in line with my mission to continue to CREATE COMMUNITY AROUND WELLNESS!
Concept creation from design to build from the ground up. Worked with architects and builders as well as AV specialists to create five immersive studios under one roof, open gym, co-working lounge, luxury locker rooms, recovery amenities and more. Second step was creating signature programming and hiring top talent Program Directors to run and manage each studio as well as personal training lead and team. Brought in the rest of the management team and hired all staff. Onboarded and designed, along with my marketing team, gym system software and CRM and company app.
Created culture, brand, mission, and messaging along with directing operations, overseeing programming, sales, member communication, marketing, advertising, and social media. Used my expansive network within the fitness and wellness space for special events, speaker series, workshops plus creative curation of retail space with fitness apparel, branded merchandise as well as healthy snacks and refreshments. Also oversee our ambassador program to help leverage and grow the brand.
Co-Founder of SoulBody Fitness Global a Group Fitness Certification and Subscription based company that offers “boutique-style”, progressive, choreographed programming to Big Box gyms. I was the co-creator/choreographer of the SoulBody Method. As co-founder, I wore multiple hats including programming and brand creation, design and curation of the SoulBody Training curricula and training materials as well as a subscription process via a proprietary portal. Hired and managed all staff and coaches, oversaw all marketing channels, wrote the monthly SoulBody newsletter as well as multiple articles as an industry specialist. Attended various fitness conferences as a speaker and presenter.
To stay ahead of the curve, experience and sift through the latest trends and to continue to discover new products and services from my travels. All for the betterment of humankind.
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